Mjöll

For my packaging class I had to create a brand as a response to the word ‘relax’.

I decided to create Mjöll.

Mjöll is a brand of vodka distilled and bottled in Iceland. Their process is unique in that it uses its native landscape in its distillation process. Arctic spring water flows through ancient lava rock fields to produce the purest water which, in turn, produces the purest vodka. This process was the inspiration for my designed branding system.